If you’re anything like us, you live in your denim. From casual Fridays to date night to downtime, jeans are staple garments in your wardrobe. As they are undoubtedly one of the most popular clothing styles out there, there are huge amounts of jeans that are constantly being produced every day. However, much of denim construction uses irresponsible, destructive methods that are unfortunately harmful to people and the planet. Did you know that the construction of a typical pair of jeans uses 1,500 gallons of H2O, dangerous chemicals, consumes profuse amount of energy, as well as subjects factory workers to unfair, and unsafe labor conditions? No outfit, however cute or comfy it may be, is worth this toll to humanity and the planet.
At Warp + Weft, we believe sustainable denim is the foundation of fashionable as well as ethical style. And based on the response from our amazing customers, we know you believe that, too. So next time someone compliments you on your jeans, here are a few sustainable fashion statements to keep in mind, to represent your responsible fashion values proudly.
“I wear my values everywhere I go.”
Just like putting together an outfit is a great way to express your creativity, wearing eco-conscious clothing allows you to express to the world what you care about. Pulling on a pair of Warp jeans communicates that you are passionate about values that will continue to push the world forward including innovation, inclusivity, compassion and integrity. Oh, and of course, in a pair of Warps you will always look amazing, too.
“Sustainability is in my jeans.”
Denim is an industry that is notorious for its pollution, generating tremendous amounts of water waste and chemical runoff. While traditional methods of denim production use excessive amounts of water, our cutting-edge, ultra-efficient factory leaves a much smaller footprint, only using 10 gallons of water per pair of Warps — and we take responsible denim production one step further, recycling and treating 98% of the water we do use.
“Ethical is the new black.”
It’s a sad fact that many textile factories and manufacturers unfortunately do not treat their workers fairly. It’s time to banish that trend for good. We’re committed to ethical practices in the form of fair wages, reasonable hours as well as positive and humane working conditions — so you can be sure that you can wear your Warps with pride.
“Change your closet, change the world.”
Every item of clothing you purchase is a choice that proclaims what kind of world you want to live in. What does that world look like for you? Raw, responsibly sourced cotton, or fibers sprayed with harsh pesticides? Clean, cutting-edge dry ozone technology or toxic chemical bleach? Simply reaching for a pair of Warps, instead of traditionally manufactured denim, is a big step in the right direction. And in these, uncertain times, the world can certainly continue to use more positive, right direction.
Why is sustainability so important?
“Sustainability” is a word that we are hearing more and more these days, but why exactly is it so crucial? Simply put, we have one Earth, one world that we call home and it is our interest to act in such a way that we protect and preserve our natural environment as well as human and ecological health. Sustainability is a vehicle that drives innovation, pushing society, civilization and humanity continuously forward.
What can you do in your everyday life to promote sustainability?
While making more eco-conscious and ethical fashion choices like purchasing Warp + Weft jeans is a great step forward towards promoting sustainability, there are other easy practices you can adopt in your everyday life to live more sustainably, as well. Recycling your garbage reduces your global footprint, relieving pressure on raw materials as well as reducing mining and fuel costs. Try choosing other sustainable brands for home goods and utilities and make an effort to reduce your waste by incorporating more minimalist values into your life. Growing a garden of your own fruits and vegetables is another great way to reduce your carbon footprint.
These are just some ideas to get you started. Living more sustainably begins with being aware of the daily impact you have on the environment. Try incorporating more sustainable ways of living here and there. The earth will thank you.